I did a quick compare of what is at my local Makro. Energiser is about 40% more than the same cell branded Ever Ready - same construction, same printed batch numbers but different stick on sleeves. Duracell is about twice the price. Preices per cell vary a lot, depending if you buy 2, 4, 4+2, 6, 6+2, 8 16 or 20. Funny enough the 16 pack was the cheapest per cell, about half the price of the 4 cell pack, though that was probably because they were on special. The Panasonic cells I only tried once, they did not even last 3 months in a wall clock.